So, Why Sure Systems?

Every year around this time, we always like to reflect on how the last year has been, both the successes & the hiccups, and begin to envision what the next year will hold for us. An important thing for us, in our almost 12 years of business, has been to always remember why we do what we do, and why our customers choose us over other IT companies.

So we got to thinking – why does our staff choose to work for Sure Systems?  They likely have good insight as to what makes us unique and that that would have some correlation on why customers trust us with their businesses.

We did a quick exercise and asked all of our employees to brainstorm words that they think accurately describe us as a company – and the results were amazing! As we put together the list of words, we instantly felt proud in discussing the ‘So, Why Sure Systems?”. We all seemed to have similar feelings as to why we work here, and why we want to make a difference to other small businesses here in Calgary.

Our words were so empowering, that we decided to make a Word Jumble out of it and hang it in the office so that we can remember why it is we do what we do – it is now referred to as our Brand Guide. Interestingly enough, the one common adjective that every single staff member had mentioned, was the word ‘Ethical‘ – which is a philosophy that means a lot to us here at Sure Systems.

Our Word Jumble - The bigger the word, the higher the frequency

So, Why Sure Systems?

In building our Brand Guide we were able to extract a couple of core values that help to set us apart from other IT companies. These are principles that make us who we are and drive all of our decisions that we make as a company. They will always guide the ‘Sure Systems’ way of providing service.


Our standing principle is that IT should be as simple as possible. The less complex the system, the easier it is to maintain. The easier it is to maintain, the more reliable it is. We only make recommendations and suggestions that we know will increase your businesses productivity.


What makes us stand out from the crowd is the fact that our ethics stand first and foremost. ‘Ethical’ was the common thread of all our staff when coming up with words that describe our business. We have always worked to earn and maintain the trust of our clients – and that is something that will never change.


It goes without saying that it is important that the people looking after your businesses IT should be knowledgeable in the field. Sure Systems goes above and beyond to make sure that all of our staff are trained in their field of expertise. We have a great team with a vast skill set – and we work as a team to always ensure you get the utmost support for your business.

We’d love to hear – what are your business’ Core Values? 

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